Marketing Cosmetic Surgery to Youth

Marketing Cosmetic Surgery to Youth

An ethical debate is starting around cosmetic surgery. It revolves around the promotion by the medical community of elective procedures to youth under 18 years of age. Physicians are using social media, apps and advertising aimed at youth to convey the message that elective cosmetic surgery is desirable, adding pressure to youth to conform to an ideal of beauty when they are particularly susceptible to peer pressure.


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